WooCommerce Basics

Patrick Elward is a speaker at WordCamp Chicago talking about WooCommerce Basics. Get to know him below!


Patrick Elward of Chicago Web Management specializes in E-Commerce and has worked with Allstate, CDW, 3Com and dozens of small businesses to manage their web sites. A Certified Internet Webmaster, Patrick is able to translate the technical into easy to understand terms for the non-tech savvy. He attended WooConference 2016 in Austin, Texas and also conducts workshops for ‘Ecommerce for small business’ at SCORE Chicago since 2012

WordCamp Chicago Mini-Interview

1. I started Chicago Web Management in 2006 and have worked with numerous E-commerce CMS, both custom and standards like Open Cart, Zen Cart and Magento. I started working with WordPress in 2011 and since then have moved 90% of my client base over to it.

2. Teaching others about technology comes naturally for me and I’m excited to share my knowledge about WooCommerce for beginning/intermediate WordPress users.

3. In the past ten years, I’ve discovered two major problems with E-commerce website development. First, E-commerce frameworks are not very flexible and second, custom frameworks are too costly to maintain; however, extending WordPress with WooCommerce gives me the solution to the these two issues. As it matures, I find WordPress with WooCommerce able to handle just about anything my clients can throw at it.